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How to get quick online visibility: Top 5 benefits of online listing on B2B ...

Online marketplaces have remarkably changed the way B2B businesses function. Whether you are a small startup, a local brick-and-mortar store, or a long-running small/medium-sized business, the most logical and beneficial marketing strategy for business owners today is to be visible online at any point in time. Online B2B portals are probably the best thing that […]

Classified advertising Vs General advertising: Which is better

When Craigslist started in the 90s, it became a pioneer in online advertising. A lot has changed since then. A host of online marketing techniques like search advertising, social media ads, display ads, and more have evolved and changed the way products are promoted. But classified advertising remains one of those methods that still tends […]

5 Digital Take-Off Tips: Give a Fillip to B2B Marketing

Personalization, comprehensiveness, speed, and omnichannel experiences boost the B2B world, thanks to digital forces. If you have not embraced the digital way of Business-to-Business (B2B) marketing, you are missing out. Today, digital roadmaps are being applied easily, even for complex B2B sales areas. This is clear in the way this space is expected to explode […]

Cost, Product and Revenue Strategy: The Post-COVID Plan

The time to get ready for sharpening your margins and shaving your costs is now, before the crisis knocks you down beyond hope. Of course, economic activity would be unpredictable. For sure, recovery would be muted.  Leaders face an unprecedented level of urgency and complexity as they reopen their businesses. As an Accenture report also […]

Get up on the Marketing Hill with B2B Marketplace

Marketing is not just a game of more and more eyeballs. It’s about the right eyeballs. In other words, it is about a good B2B marketplace. When was the last time you bought something for your office or factory? Recall the clutter and the chaos out there. Everyone is competing for your attention. They are […]

Business Beyond Social Media and Websites

Businesses are going beyond websites and social media for growth. And B2B marketplaces are evolving fast to meet their marketing needs. Businesses by nature tend to get complicated, even if you try to keep things as simple as possible. A local mom-and-pop store owner would have a unique set of problems while the owner of […]

MSME and the Atmanirbhar Bharat Abhiyan package, the road ahead

Recently, the Government of India launched the Atmanirbhar Bharat Abhiyan package to release the pressure on MSMEs including Agri–based businesses, amidst the COVID -19 Pandemic scare. MSMEs have less cushioning against disasters like pandemics and this package has been created with an intent to provide much needed relief. The main takeaways of the most recent […]

How to sell online without Amazon or Alibaba?

The buffet is huge – you can pick a website, a listing service, a digital assistant, a social media platform, or a B2B marketplace. But the choice has to be yours – as per your plate and fork. Isn’t it amazing to see how soon everyone has switched to the online world? It is a […]

Small advertising budget: The secret sauce of a B2B Marketplace

How to get business leads from local and national buyers when you have a small advertising budget? The secret lies in a smart B2B marketplace. Marketing budgets grow like unavoidable monsters. The cost of identifying, locating, reaching, and convincing a prospective customer goes up as you scale. Money and Marketing A recent CMO survey shows […]

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