Textile Industry: Digital Marketing Challenges and Opportunities for MSMEs

From a marketing point of view, the manufacturing industry looks very different from a retail or service industry. The marketing of a Textile business, especially for MSMEs (Micro, Small and Medium Enterprises), is a far cry from visually rich promotional materials or catchy copies that we see as a consumer. Textile Marketing, like the marketing […]

Top 5 Cost-Effective Advertising Options for MSME Entrepreneurs

Advertising is the most expensive exercise, where businesses invest a sizeable chunk of their marketing budget. There are so many factors to consider. Are you addressing the right audience? Is your ad effective enough? Will a campaign yield enough conversions? While big companies can keep spending on marketing, it is much harder for MSME (Micro, […]

How to use Government Schemes for Your MSME: Practical Tips and Guidelines

The Govt. has announced several measures to help MSMEs survive the COVID crisis. Consider these practical steps to benefit from the many schemes.  First things first: What is an MSME Act? The Micro, Small and Medium Enterprises Development Act, covers the promotion and development of micro, small and medium enterprises and increasing their competitiveness. MSMEs […]

How Indian manufacturers can compete with China

Amidst all the present excitement and eagerness on competing with China, Indian manufacturers need to figure out ways to emerge in the new landscape with confidence and complete readiness. If you are a business based in India, you must be facing a host of new factors that this pandemic has triggered. The market outlook is […]

Build the Brand before You Sell: Simple Branding Hacks for MSMEs

1. Are you a small or medium business owner struggling to sell? 2. Are  your customers more sensitive to  price than the  value you are creating? 3. Is your customer relation purely transactional? 4. Are you scared of the competition? 5. Are your customers not able to differentiate your products from that of your competitors? […]

Normal website Vs marketplace

Most sellers are confused about whether to sell on their own eCommerce website or choose a marketplace for trade. Online marketplaces are powerful ways to sell. But how are they any different from the eCommerce website you invested so much in for development? To decide which one is better for your business, consider these differences. […]

MSME Business Marketing Guide: How to get started with a B2B Marketplace

B2B Marketplace is a platform that helps businesses to sell and buy their products and services to other companies. A B2B Marketplace is designed to help manufacturers, exporters, importers, wholesale vendors, stockists, distributors, and other business entities to sell directly to other businesses.  For instance, TradeLeaves offers a B2B marketplace that connects buyers and sellers, […]

Online Marketplace: No time is better than ‘right now’

The world is in the wave of a big shift– from a crisis, to uncertainty, to continuity and revival. This is when suppliers and buyers will face the harshest tests and the best opportunities. Get to a B2B marketplace to navigate them with ease; this is the right time to get on an online marketplace […]

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