3 Healthy Reasons to Eat Almonds

Image by Free-Photos from Pixabay The work life of the world has seen a drastic shift in 2020 due to the ongoing COVID-19 pandemic. In the U.S. alone, over 40% of the labor force are now working from home full time. On top of that, the pandemic has pushed our stress and anxiety levels up […]

The Ultimate Guide To Almonds And Their Health Benefits

Remember your grandma force feeding almonds everyday as a child, and insisting these nuts were important for strength and focus? According to food science, her advice was spot on. New research confirms that eating nutritious foods with good fats, proteins and fibre is the key to optimal health. Almond is popular across the globe for […]

The Bountiful Almond- God’s Gift To Humans

Almonds are the edible seeds of the plant Prunus Dulcis which is the almond tree. Almond is not a nut as many are wont to believe, it is a seed. Almonds were originally cultivated around 5000 years back in Jordan, Iran- what we call the Middle East today. The US is now the world’s largest […]

How to use the Business Canvas Model To Sharpen Your Strategic Advantage?

A business strategy is never a constant. As the economic climate, customer needs and technology factors change, so does the business model of any organization. It doesn’t matter whether you are minor or a significant player; the current economic and business scenario has injected the need for a lot of rethinking.  “In any business that […]

How to Build and Promote your Store on an Online B2B Marketplace?

The Online B2B (Business-to-Business) Marketplace is arguably the best thing that happened in the world of B2B business. Selling on an Online B2B Marketplace differs from selling directly to customers. B2B companies have massive catalogs that they need to manage responsibly, so they continue to be trusted vendors for their customers. It would be beneficial […]

10 ways to clear your excess inventory

There are several reasons for excess inventory including canceled orders, wrong demand/supply forecasting, changing seasonal demands, product life cycle, or a scenario like the pandemic where the demand drops suddenly. Excess inventory takes up unnecessary shelf space, blocks your capital, and stops you from reinvesting in other essential things. Few factors may be beyond your […]

Textile Industry: Digital Marketing Challenges and Opportunities for MSMEs

From a marketing point of view, the manufacturing industry looks very different from a retail or service industry. The marketing of a Textile business, especially for MSMEs (Micro, Small and Medium Enterprises), is a far cry from visually rich promotional materials or catchy copies that we see as a consumer. Textile Marketing, like the marketing […]

Top 5 Cost-Effective Advertising Options for MSME Entrepreneurs

Advertising is the most expensive exercise, where businesses invest a sizeable chunk of their marketing budget. There are so many factors to consider. Are you addressing the right audience? Is your ad effective enough? Will a campaign yield enough conversions? While big companies can keep spending on marketing, it is much harder for MSME (Micro, […]

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