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Cost, Product and Revenue Strategy: The Post-COVID Plan

The time to get ready for sharpening your margins and shaving your costs is now, before the crisis knocks you down beyond hope. Of course, economic activity would be unpredictable. For sure, recovery would be muted.  Leaders face an unprecedented level of urgency and complexity as they reopen their businesses. As an Accenture report also […]

Get up on the Marketing Hill with B2B Marketplace

Marketing is not just a game of more and more eyeballs. It’s about the right eyeballs. In other words, it is about a good B2B marketplace. When was the last time you bought something for your office or factory? Recall the clutter and the chaos out there. Everyone is competing for your attention. They are […]

Business Beyond Social Media and Websites

Businesses are going beyond websites and social media for growth. And B2B marketplaces are evolving fast to meet their marketing needs. Businesses by nature tend to get complicated, even if you try to keep things as simple as possible. A local mom-and-pop store owner would have a unique set of problems while the owner of […]

MSME and the Atmanirbhar Bharat Abhiyan package, the road ahead

Recently, the Government of India launched the Atmanirbhar Bharat Abhiyan package to release the pressure on MSMEs including Agri–based businesses, amidst the COVID -19 Pandemic scare. MSMEs have less cushioning against disasters like pandemics and this package has been created with an intent to provide much needed relief. The main takeaways of the most recent […]

How to sell online without Amazon or Alibaba?

The buffet is huge – you can pick a website, a listing service, a digital assistant, a social media platform, or a B2B marketplace. But the choice has to be yours – as per your plate and fork. Isn’t it amazing to see how soon everyone has switched to the online world? It is a […]

Small advertising budget: The secret sauce of a B2B Marketplace

How to get business leads from local and national buyers when you have a small advertising budget? The secret lies in a smart B2B marketplace. Marketing budgets grow like unavoidable monsters. The cost of identifying, locating, reaching, and convincing a prospective customer goes up as you scale. Money and Marketing A recent CMO survey shows […]

Top 10 activities to do to get back on track post-COVID 19

What happens after businesses enter those silent streets and dust-worn factories again? What do you wear to your next business meeting? Uncertainty or confidence? Everyone is talking about the ‘new normal’. But ask yourself an honest question – Do we really know what that ‘normal’ is going to be like? Would it mean trying to […]

B2B Platforms: The Difference Between Direct and Marketplace

Whether Direct or as a marketplace, both forms of B2B platforms have the same outcomes but the routes are different – along with the time and costs they involve. In a B2B marketplace, companies sell their products alongside their competitors. In a Direct B2B platform, a company creates a dedicated eCommerce portal for their products. […]

B2B Online Marketplaces for Suppliers – Expand Your Possibilities

Every supplier caters to a specific market as per geography, size, and business. But imagine a world where there are fewer walls and more bridges to reach bigger business opportunities. Do you often feel like a frog in a well or worse, one in a bowl? You may have the best quality product. You may […]

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